Why you need to do online + offline marketing to be successful

In this week’s video, I talk about the importance of online and offline marketing.

  • You’ll learn what my coach said that was something we all wished we learned years before.
  • You’ll learn why you need to use both online and offline activities together in order to enlist clients – this is especially true for new coaches and anyone that works directly with clients.
  • You’ll learn how to track your numbers.

Transcript of the video

Hey it’s Sherold Barr from sheroldbarr.com

Years ago, my coach said something to a group of us that was so true that wished we had heard it many years before.

She said,

“If you have a business that depends on working with clients, and you’re not talking to potential clients each week then your business is in effect closed.”

Today I’m going to show you what you need to do to start doing to kick your business into gear.

Here’s the deal:  You have to let people know you exist. 

There’s a tendency to think that if you focus on online marketing – work on your web site, use Instagram, Twitter and Facebook that your people will find you.

To make your business a success you need to do a combination of online marketing and offline marketing.

The fastest path to new clients is in- person events — networking or speaking.

If you’re working on your marketing and not getting out and talking to potential clients each week, you are in effect not open for business.

You have to ask yourself all the time – is this activity or task that I’m doing revenue generating?

If you’re doing tasks that are revenue generating, you’ll make money.

Those would include getting out and putting yourself in situations where you’re meeting people.  Everywhere you go are potential customers.  If you have that mindset and have your businesses’ signature pitch, and you have this intention, you will see that this works.

#1.  The first thing I want you to do is to make a list of your low-hanging fruit.

This is a term we call people who already have some experience of you, which means they already know, like and trust you (a key element in someone becoming a client).

People want to work with people they know, like and trust.

So brainstorm a list of all the people that you know from different times and places in your life. Make sure to include:

Those on your email list or in your online community, people you know from yoga, the gym, church and spiritual groups, book clubs or regular places you go and meet with other people.
Past clients – these are always potential that your former clients might want to work with you if you have a new program or something new they need.

People from previous careers, life experiences and places you’ve lived.
List friends who might help you spread the word to their friends.
Because people on this list may not know what you do or what you’re offering (even friends and family), especially if you are new to your coaching or service work.

Here’s the deal – it’s a good idea to write an email telling them what you do.  Explain in simple, clear terms what you offer and to whom (like an expanded signature pitch). Definitely mention if you’re offering a special program/deal or if you’re speaking somewhere, running classes etc.

Ask them to share this email with anyone they know that would like a complimentary session with you.  Include your phone and email.  This is a smart thing to do if you are new in business.  They may forward it to a friend. NOTE:  You do not have to have your website done to do this.  You can start coaching before your web site is up.

Brainstorm people you already know or have contact with – your family, friends, colleagues, or your email list.

You have to let people know what you’re doing.

My experience is that this is the scariest part for entrepreneurs especially when they are just starting out.

#2. Make a list of online groups that you have joined.

You want to offer help to others so that you are giving in that group rather than selling.  People can sense and tune out someone who is constantly promoting themselves.  When you help from a place of service, you’ll begin to get known as the expert in your field (if you only sell or post blogs, people will tune you out. Instead, offer real value to the group and blend in any mention of your work amid giving this true value).

So you want to follow up with people who you have worked with in the past.

Get back in touch and check in with them to see how they are doing.

#3: So the first thing I want you to do is to record your numbers.

I want you to download my special tracking form and print it out and put it on your desk (below this article).

Each week you track the number of people you talk to in your business. 

You record how many potential clients you talked with, how many new clients you signed up, and any clients that renewed with you.  Doing this simple way of tracking each week will help you see that you need to get out from behind your computer and go to places where your ideal people hang out.

The first number you want to track are the people you speak with about your services.

One of the resources I recommend for new entrepreneurs is High Rise. (link is below).  

It’s made by the good people who created Basecamp, a great project management software that I use with my team.

In High Rise, you record information about the person you talk with so that you can follow up later.  You have to know something about human behavior.  That person may not be ready at this time but could be ready to work with you or take a program in the months to come.

People will not make a change until they have reached a threshold of pain – it’s too uncomfortable for them to stay where they are.

Take action this week and make plans to go to a networking event or check out groups in your city that offer free speaking opportunities.
Email people whom you know and share what you are doing.

Free Resources

Sign up here for a free version of High Rise

Click here for the free Client Tracking Sheet 

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If you liked this video, please share it with friends and leave me a comment.